Four Simple Steps to Reach Every Home in Your Area
Most local businesses waste money on Facebook and Google ads that get ignored. With Mailhouse Media's EDDM service, you skip the digital clutter and put your offer directly in front of potential customers — in their mailbox. Here's how we make it easy:
Choose Your Route
Use our interactive map to find available carrier routes in your service area. See exactly how many homes are on each route and how many ad slots are still open (we cap routes at 10 advertisers max).
We Design Your Postcard
Send us your offer, logo, and any images. Our designers create a professional 9×12 postcard that stands out in the mailbox. Unlimited revisions until you love it.
We Print & Mail
Once you approve the design, we print on premium 14pt card stock and coordinate with USPS for the next available EDDM mailing date. No trips to the post office, no address lists to pull.
Track Your Response
Every postcard gets a unique tracking number and QR code. See exactly which routes drove calls, text messages, and website visits. Reorder your best-performing routes anytime.
Frequently Asked Questions About EDDM Direct Mail
What is EDDM and how does it work?
EDDM (Every Door Direct Mail) is a USPS service that lets businesses send mail to every address on a carrier route without needing a mailing list. You choose a USPS carrier route, and your postcard gets delivered to every mailbox on that route — homes and businesses alike. It's perfect for local service businesses like roofing, HVAC, cleaning, and home improvement.
How much does EDDM direct mail cost?
Our EDDM service includes everything — design, printing, and USPS postage — for just $1.99 per home. For a typical 1,000-home route, that's $1,990 total. Compare that to Facebook or Google ads, where you pay per impression with no guarantee anyone actually sees your message.
What's the average response rate for direct mail?
Industry data shows EDDM and direct mail get 5-9% response rates, compared to 0.1% for digital ads. That's 20-50x better results. With EDDM, your postcard lands in every mailbox — there's no algorithm deciding who sees it. For local service businesses, even a 1-2% response rate can mean several high-value jobs from a single mailing.
How long does it take to get my postcard in mailboxes?
Once you approve the design (usually within 48 hours), we queue your mailing for the next available USPS EDDM date. Typical turnaround is 7-10 business days from approval to delivery. We'll confirm the exact delivery date before we print.
Can I target specific types of homes or demographics?
EDDM uses full carrier routes — you can't filter by income, home value, or age within a route. If you need demographic targeting, check out our Targeted Mail List service, which lets you filter by homeowner status, property value, and more for $0.11/home.
Hail hit your neighborhood? Find the right homes automatically
Our AI system monitors weather events, new closings, and market signals in real time. Describe your ideal customer — "homeowners with 15+ year-old roofs in zip codes hit by hail last week" — and we'll build the perfect mailing list. No manual research required.
Explore AI Targeting →Example Request:
- Homes over $400K
- Last NC area with 2" hail
- Last 30 days
- Owner-occupied only
Why Local Businesses Choose Mailhouse Media Over Facebook
Facebook/Google Ads
- ✕0.1% average response rate
- ✕Blocked, muted, or scrolled past
- ✕Auction prices that climb every quarter
- ✕Competing with global brands
Mailhouse EDDM
- ✓5-9% response rate — 20-50× digital
- ✓Physically handled by every household
- ✓Flat $1.99 per home, all-in
- ✓100% delivery, no algorithm
"We mailed two routes in March and booked 14 roof jobs off one postcard. It paid for the whole year of mailings in a week."
From Napkin Sketch to Mailbox
Give us a rough idea. We'll turn it into a professional 9×12 postcard that gets responses.
Simple drawing with basic layout notes
Print-ready 9×12 postcard — mailed to 1,000 homes